About

I am a BA in Psychology, with two years of experience in the creative marketing field working at a privately-held entrepreneurial holding that owns multiple businesses in the apparel, interior design and real estate sectors. In my current role as Marketing Leader, I am primary responsilbe for designing and executing the marketing strategy for Grand Splendid, a luxury rugs and home goods company. My rersponsabilties include everthing from branding strategy to tactical hands-on execution such website and graphic design. 

Alongside that, I take on freelance creative projects — most recently for ISA ISA Floral — where I designed the website, developed the branding and newsletter marketing strategy, and shaped the visual identity through color palettes, moodboards, and aesthetic direction. 

I’m especially drawn to creative fields that mix design, entrepreneurship, and project direction — spaces where I can combine strategy with creativity.

Outside of work, I’m usually on a tennis court, playing, competing or coaching part-time. I also love surfing and practicing yoga.